Product Marketing Manager

Job Description

Client: A high-growth SAAS (AdTech) company

Description:

Your Day-to-Day Tasks include:

• To own overall website and product messaging.
• To own customer experience like interviews and testimonials, case studies.
• To create sales enablement assets (battle cards, competitor comparison assets, guides etc).
• To run NPS surveys and present findings to sales, product/engineering and marketing teams.
• To work with Ad ops and Sales to ensure feature adoption by existing customers.
• To create and execute GTM strategies for existing and new features.
• To own competitor benchmarking.
• To own industry boards relationships.
• To own Pricing strategy.
• To work with sales to derive pricing models.
• To work with sales to run all sales campaigns.

What are we looking for in a Candidate?

You should have:

• Proven experience as a Product Marketing Manager, Brand Manager or similar role.
• Background in design and copywriting is a plus.
• Experience in market analysis.
• Familiarity with product marketing tactics (e.g. integrated marketing campaigns).
• Working knowledge of web analytics tools (Google Analytics, WebTrends).
• Keen eye for detail.
• Creativity.
• Analytical mind and strong quantitative skills.